Augmented reality and digital technology: the new communication culture is SMART

SMART studies and creates Augmented Reality content where digital technologies, culture and communication come together in efficient and extraordinary ways.
The SMART digital content can be easily accessed from smartphones and tablets through an app available for iOS and Android.

People, places and things interact freely in an enhanced physical space, without particular devices or hardware. 
SMART does not isolate but rather facilitates shared experiences, allowing its users to partake in the communication process and increasing their engagement

Images, animation, video, link and 3D objects comprise multimedia narratives that look beyond the visible and discover a new surprising reality thanks to the quality of their content.

SMART is a dynamic project, constantly adapting to new technologies, and capable of enhancing the experience of reality through the production of 360° videos, holograms and video mapping.

SMART spings from the merging skills of three young entrepreneurs in the field of communication, culture, publishing and museum services with a multimedia and digital technologies expert.

SILVIA MARCANTE

 

Communication designer, graduated from Milan’s Politecnico with a thesis on the Design of Cultural Services.
She obtained a Master’s Degree in Communication for Events at the Università Cattolica del Sacro Cuore in Milan and later worked for Altagamma Foundation and Studio Festi as head of events, exhibitions and shows in Europe and the world.
In 2006, along with Sara Meroni, founded Rataplan snc, a company active in the field of events and communication.
Among the main customers: City of Milan, Regione Lombardia, Provincia di Monza e Brianza, McDonald’s, FIAT, Roche, Pfitzer, EXPOMilano2015.

SARA MERONI

 

Art historian, graduated from the University of Pavia. She obtained a Master’s Degree in Communication and Organization for Cultural Events at the Università Cattolica del Sacro Cuore in Milan, working with Civita Servizi as art consultant and tourist guide in some of the most important cultural institutions in Milan as Cenacolo Vinciano, Pinacoteca di Brera, Museo Teatrale Alla Scala and Palazzo Reale.
Later she worked for Studio Festi as production manager for shows and exhibititions in Europe and the world. In 2006, along with Silvia Marcante, founded Rataplan snc, a company active in the field of events and communication. Among the main customers: City of Milan, Regione Lombardia, Provincia di Monza e Brianza, McDonald’s, FIAT, Roche, Pfitzer, EXPOMilano2015.

EMANUELE TOSI

 

Owner and editor in chief of Nomos Edizioni, an art and photography publishing house founded in 1996. The company works with the major private and public museums and cultural institutions in Italy: Palazzo Reale di Milano, Pinacoteca Ambrosiana, Ente Raccolta Vinciana, Museo del Risorgimento, Museo Diocesano di Milano. Nomos also developes international projects collaborating with foreign publishers such as Hachette, Octopus, Random House.
Emanuele Tosi is member of the board of directors of Confindustria Varese’s young entrepreneurs.

MARCO PUCCI

 

Expert in digital technologies and multimedia.
Graduated in New Technologies at the Accademia di Belle Arti di Brera, with a thesis on the history of mass media and their influence on society.
He creates AR content, interactive installations, video mapping and educational workshops for private organizations, art events and exhibitions in Italy and abroad.
He is a teacher in multimedia and new technologies at the Accademia di Belle Arti di Brera, at IULM, at the Civic School of Cinema Luchino Visconti in Milan.

CONTACT

MONZA

Via Spalto Piodo, 10
20900, Monza (MB)
m + 39 340.8461484 | m +39 340.8530847
info@smart-ac.it

BUSTO ARSIZIO

Via Piave, 15
21052, Busto Arsizio (VA)
t +39 0331.382339
info@smart-ac.it